Taco Bell sold a whopping 100 million Doritos Locos Tacos in just 10 weeks.
How good is that? Taco Bell says that the launch has been the most successful in the company 50-year history, ousting the Crunchwrap Supreme.
From the report:
“To put some perspective on the 100 million tacos sold, Taco Bell notes that McDonald’s sold its first 100 million burgers in 1958 – 18 years after the first McDonald’s burger stand opened, and three years after Ray Kroc started his first McDonald’s franchise.”
Their 6% increase in sales during the first quarter is credited to the release of the Doritos Locos Tacos.
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