About me

Caroline is a fashion and marketing enthusiast with a degree from the University of Nottingham in International Media Communications. Trilingual and coming from Rio de Janeiro, her ambition to experience new cultures and learn new languages never stops. Her next goal is to perfect her French and backpack around Europe.

Making The Case Against Fast Fashion Collaborations

Making The Case Against Fast Fashion Collaborations

It’s been eight years since Karl Lagerfeld for H&M, the first collaboration between a high fashion designer and a mass retailer on a limited-edition capsule collection. Since then, a number of retailers, from Target to Topshop, have launched designer collaborations … Continued

Why Are So Many Editors Leaving Magazines for Retail Brands?

Why Are So Many Editors Leaving Magazines for Retail Brands?

Yesterday, WWD reported that Anamaria Wilson, the fashion features director at Harper’s Bazaar, would be leaving her post at the magazine to join Michael Kors as vice president of global corporate communications. Wilson is something of a veteran in the publishing industry, building … Continued

How to Break Into the Fashion Industry

How to Break Into the Fashion Industry

Emerging designers, beware: Even if you are able to create a beautiful product, the fashion world is fraught with tricky choices on incorporation, competitive analysis, sales, and protecting your brand. When Annmarie Scotto-Dinan quit her Manhattan public relations job to launch … Continued

Burberry’s Bet on Retail Entertainment

Burberry’s Bet on Retail Entertainment

Much has already been written about the opening of Burberry’s new flagship on London’s Regent Street — the sophisticated digital technology, the impressive multimedia event space, and all that Burberry product, housed in 27,000 square feet of selling space, about … Continued

Social Media’s Issue: Does It Drive Sales?

Social Media’s Issue: Does It Drive Sales?

Call it the Facebook backlash. The company’s disappointing initial public offering has increased scrutiny throughout the social media space, including in the fashion world. Brands now are analyzing their social media efforts more than ever and asking a key question: … Continued

7 Of The Raddest Jobs In The Beauty Game

7 Of The Raddest Jobs In The Beauty Game

You know those cheeky names that perfectly describe your new favorite polish? Or that perfect scent that captures just the right blend of alluring notes? Well, it’s someone’s actual job to come up with those. The beauty industry is rife with cool gigs in … Continued

Hedi Slimane on the Backlash Against YSL Re-Branding: ‘Interesting’

Hedi Slimane on the Backlash Against YSL Re-Branding: ‘Interesting’

Hedi Slimane’s controversial choice to revamp Yves Saint Laurent’s ready-to-wear label by changing its name to Saint Laurent Paris and remodeling its logoto resemble its 1966 version has garnered both criticism and praise from the designers’ peers and customers. In this month’s Vanity Fair, Slimane explained his thought process behind … Continued