Publishing house Little, Brown and Company has unveiled the cover The Casual Vacancy, J.K. Rowling’s first book after Harry Potter, in a big red ad that spans the top of its website. An updated summary of the 480-page book, set … Continued
Sarah Silverman
Apple Will Enter the Sharing Business
Music publishers have long realized that consumers need help with finding new music. Radio played this role, and it was a source of revenue too. The placement of songs in movies and other media also fueled demand. The music video … Continued
5 Ways to Monitor Your Brand’s Effectiveness
Building a brand isn’t solely about numbers and figures. It’s about attracting an audience that will be an asset throughout your brand’s lifetime. Unfortunately, for a brand to be successful today, it has to distinguish itself amid the noise of … Continued
Scaling Social Impact in Six Steps
The recent Social Impact Exchange conference discussed one of the most difficult aspects of running a nonprofit organization: the decision of how, and when, to grow. How does an organization decide to go from being a community-centered group to a … Continued
Facebook’s advertising growth slowed down a lot in the last year
Facebook’s U.S. advertising growth has slowed down to a third of what it was in 2011, according to a report issued Wednesday. After growing at impressive rates in the 60% range during the first three quarters of 2011, Facebook’s advertising … Continued
Why You Should Embrace Twitter Lurkers
Please do not unfollow Twitter followers who are inactive, no matter how long it’s been. There are many lurkers, searchers and readers who may never tweet, but still have a great deal of value. What is that value? Well, there … Continued
World’s first GM babies born
The world’s first geneticallymodified humans have been created, it was revealed last night. The disclosure that 30 healthy babies were born after a series of experiments in the United States provoked another furious debate about ethics. So far, two of … Continued
Breaking: Judge grants Apple an injunction against the Galaxy Nexus
Apple alleged that the phone violated 4 of its software patents. Judge Lucy Koh of California’s Northern District Court ruled today in favor of granting Apple an injunction against Samsung’s Galaxy Nexus phone. The injunction would seek to stop the … Continued
Why You Should Be Hiring Millennials
There are certain stereotypes that go along with being a millennial. Social media-obsessed and apathetic are two that I see thrown around most often. Thanks to a study by UNC’s Kenan-Flagler Business School and the YEC only one of these … Continued
Are Young Americans Turning Against Obama?
It’s the latest hot political trend identified by the media in 2012. According to an article recently published on the front page of the New York Times, the youngest Americans, those just entering the electorate, have become disillusioned with President … Continued
The psychology of discounting: Something doesn’t add up
How marketers can take advantage of consumers’ innumeracy. WHEN retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are … Continued
This US summer is ‘what global warming looks like’
WASHINGTON—If you want a glimpse of some of the worst of global warming, scientists suggest taking a look at U.S. weather in recent weeks. Horrendous wildfires. Oppressive heat waves. Devastating droughts. Flooding from giant deluges. And a powerful freak wind … Continued
EU Lacks Courage On Environmental Policies, Green Lobbies Say
The European Union executive has so far failed to propose measures that would put the bloc on a path to “sustainable prosperity,” according to a coalition of 10 environmental lobby groups, including Greenpeace. The European Commission, led by its President … Continued
Apple Siri Versus Google Jelly Bean: Voice Search Showdown
Which one listens to you and delivers information better: Google’s Jelly Bean on the Galaxy Nexus or Apple’s iOS Siri voice search? We put them to the test. One of the big enhancements in the Android 4.0 (Jelly Bean) operating … Continued
Manufacturing In U.S. Unexpectedly Contracted In June
Manufacturing in the U.S. unexpectedly shrank in June for the first time since the economy emerged from the recession three years ago, indicating a mainstay of the expansion may be faltering. The Institute for Supply Management’s index fell to 49.7, … Continued
How Chipotle Became A Multi-Billion Dollar Business And Changed Fast Food Forever (CMG)
It is safe to say that Chipotle founder Steve Ells has rewritten the rules of fast food. It turns out that you really can serve sustainably sourced ingredients en masse.
Since 2006, Chipotle’s revenues have tripled to $2.2 billion. Today, there are m…