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Twitter CEO Dick Costolo, A Former Comedian, Gave A Commencement Speech That Will Make You LOL

Twitter CEO Dick Costolo, A Former Comedian, Gave A Commencement Speech That Will Make You LOL

I’m only 3 minutes into this commencement speech Twitter CEO Dick Costolo gave over the weekend at the University of Michigan and I have already literally laughed out loud at least twice.

This makes sense because Costolo is a former improv comedian.

The speech is also full of wisdom, according to blue chip New York VC Fred Wilson. It is “relevant to everyone working in the startup world,” he says.

Watch:

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Roger Ebert Has Died

Roger Ebert Has Died

Roger Ebert has died at age 70 after just yesterday announcing a recurrence of his cancer. Chicago’s Sun-Times announced the news Thursday afternoon, tweeting: “It is with a heavy heart we report that legendary film critic Roger Ebert (@ebertchicago) has passed away.” Ebert … Continued

Business Strategies in 140 Characters or Less

Business Strategies in 140 Characters or Less

Twitter has relaunched their Business center and added a new, fantastic video. I love the messaging and the graphic design – it paints such a clear picture of Twitter and how businesses can utilize the tool in real-time to find, respond and promote their business.

The basics include connect with the right people, find out more about who’s on Twitter and how to reach them, understand your results with analytics, integrate your marketing efforts with Twitter buttons and embedded Tweets, scale your efforts to maximize your impact
and get results with successful promotional tactics and strategies.

Youtube video

Twitter lists quite a few tactics for businesses to take their Twitter strategy up a notch:

  • Contests & sweepstakes – Target followers, get them interested, engage them in a contest where they retweet and expand the reach of your audience.
  • Direct response – Use promoted accounts targeted to specific audiences and geotargeted to specific regiona to grow your following. Respond and assist your growing following.
  • Flock to Unlock – Followers spread the message by retweeting the offer and, after a certain number of Retweets, they were rewarded with a discount.
  • Partnership – Join forces with influencers to amplify your message and offer a distinct call to action.
  • Product launch – Use Promoted Accounts to attract new followers and a combination of Promoted Tweets and Promoted Trends to engage passionate fans.
  • Twixclusive – Launch a one-day flash sale exclusively on Twitter. Strengthen it by partnering with a cause where a portion of the revenue will be donated.
  • Use events to engage – Twitter’s content and programming team can create customized experiences to promote your event.


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Twitter Makes Video Marketing More Accessible With GIF-Like Mobile App, Vine

Twitter Makes Video Marketing More Accessible With GIF-Like Mobile App, Vine

We’ll make this one fairly short and sweet, folks, because well, that’s what it is. Yesterday, Twitter announced the launch of its new, integrated mobile video app called Vine. The GIF-like app, which was acquired by Twitter in October 2012, enables m…